Procter & Gamble plans to get rid of about 1,600 jobs banking on digital marketing to help contain long-term media spending.
Instead of cutting employees perhaps they could have cut some of the $10 billion a year on traditional advertising they were spending, I heard they discovered they could set up a free Facebook Fan page, Twitter, YouTube... all for zero dollars.
P&G to lay off 1,600 non-manufacturing employees to cut costs - Economic Times:
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